{"id":2111,"date":"2024-11-27T16:29:00","date_gmt":"2024-11-27T15:29:00","guid":{"rendered":"https:\/\/gardaniconsulting.com\/case-history\/casa-dolce-casa\/"},"modified":"2025-02-12T17:38:49","modified_gmt":"2025-02-12T16:38:49","slug":"casa-dolce-casa","status":"publish","type":"case-history-post","link":"https:\/\/gardaniconsulting.com\/en\/case-history\/casa-dolce-casa\/","title":{"rendered":"Casa Dolce Casa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2111\" class=\"elementor elementor-2111 elementor-1752\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e88f905 e-flex e-con-boxed e-con e-parent\" data-id=\"e88f905\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-722bf3d elementor-widget elementor-widget-text-editor\" data-id=\"722bf3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>How a $2M to $25M growth story succeeded in the U.S. market<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588e1eb elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-raven-image\" data-id=\"588e1eb\" data-element_type=\"widget\" data-widget_type=\"raven-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-image\">\n\t\t\n\t\t\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"420\" src=\"https:\/\/gardaniconsulting.com\/wp-content\/uploads\/2024\/11\/case-history-casa-dolce-casa-e1732721541668.webp\" class=\"attachment-full size-full wp-image-2010\" alt=\"Casa Dolce Casa - Da 2 a 25 milioni di dollari in due anni \u2013 un caso di successo negli Stati Uniti con Gardani Consulting\" srcset=\"https:\/\/gardaniconsulting.com\/wp-content\/uploads\/2024\/11\/case-history-casa-dolce-casa-e1732721541668.webp 2000w, https:\/\/gardaniconsulting.com\/wp-content\/uploads\/2024\/11\/case-history-casa-dolce-casa-e1732721541668-300x63.webp 300w, https:\/\/gardaniconsulting.com\/wp-content\/uploads\/2024\/11\/case-history-casa-dolce-casa-e1732721541668-1024x215.webp 1024w, https:\/\/gardaniconsulting.com\/wp-content\/uploads\/2024\/11\/case-history-casa-dolce-casa-e1732721541668-768x161.webp 768w, https:\/\/gardaniconsulting.com\/wp-content\/uploads\/2024\/11\/case-history-casa-dolce-casa-e1732721541668-1536x323.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24e8c3 elementor-hidden-desktop elementor-widget elementor-widget-raven-image\" data-id=\"d24e8c3\" data-element_type=\"widget\" data-widget_type=\"raven-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-image\">\n\t\t\n\t\t\n\t\t<img decoding=\"async\" width=\"1388\" height=\"420\" src=\"https:\/\/gardaniconsulting.com\/wp-content\/uploads\/2024\/11\/case-history-casa-dolce-casa-mobile-e1732721551885.webp\" class=\"attachment-full size-full wp-image-2009\" alt=\"Casa Dolce Casa - Da 2 a 25 milioni di dollari in due anni \u2013 un caso di successo negli Stati Uniti con Gardani Consulting\" srcset=\"https:\/\/gardaniconsulting.com\/wp-content\/uploads\/2024\/11\/case-history-casa-dolce-casa-mobile-e1732721551885.webp 1388w, https:\/\/gardaniconsulting.com\/wp-content\/uploads\/2024\/11\/case-history-casa-dolce-casa-mobile-e1732721551885-300x91.webp 300w, https:\/\/gardaniconsulting.com\/wp-content\/uploads\/2024\/11\/case-history-casa-dolce-casa-mobile-e1732721551885-1024x310.webp 1024w, https:\/\/gardaniconsulting.com\/wp-content\/uploads\/2024\/11\/case-history-casa-dolce-casa-mobile-e1732721551885-768x232.webp 768w\" sizes=\"(max-width: 1388px) 100vw, 1388px\" \/>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5ad0d elementor-widget elementor-widget-text-editor\" data-id=\"ec5ad0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Casa Dolce Casa<\/strong>, a manufacturer of high-end ceramic tiles, had an ambitious goal: to establish itself in the competitive U.S. market. The challenge required a strategic shift: to move from centralized management in Italy to a direct presence in the U.S. by founding Casa Dolce Casa USA, Inc. and activating a sophisticated and efficient redistribution system for ceramics produced in Italy and imported to the U.S.<\/p>\n<p>Thanks to a structured plan and the establishment of the local warehouse for tile storage and redistribution to complement the U.S. location at our offices, the company has seen sales grow exponentially from $2 million to $25 million in less than two years.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c547b elementor-widget elementor-widget-text-editor\" data-id=\"85c547b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>The challenges of entering the U.S. market<\/h3>\n<p>Expanding to the United States represented a tremendous opportunity, but not without obstacles:<\/p>\n<ul>\n<li><strong>Logistics and customs<\/strong>: long shipping times from Italy and complicated customs procedures slowed down business.<\/li>\n<li><strong>Local presence<\/strong>: the lack of a structure in the United States made it difficult to manage sales, distribution, and distributor relations effectively.<\/li>\n<li><strong>Fierce competition<\/strong>: standing out in a competitive market such as the U.S. required brand differentiation strategies.<\/li>\n<\/ul>\n<p>Casa Dolce Casa was at a crossroads: continue exporting directly from Italy or invest in a U.S. subsidiary to streamline operations and sales.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e92ead elementor-widget elementor-widget-text-editor\" data-id=\"2e92ead\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Project Goals<\/h3>\n<p>To address these challenges, we have defined four key objectives with the company:<\/p>\n<ol>\n<li><strong>Improve logistics<\/strong>: create a local warehouse to reduce delivery time, providing a competitive advantage.<\/li>\n<li><strong>Streamline administration<\/strong>: establish a U.S. subsidiary to simplify invoicing and streamline customs operations.<\/li>\n<li><strong>Expand the sales network<\/strong>: strengthen the relationship with local distributors, improving service and increasing loyalty.<\/li>\n<li><strong>Increase Brand Awareness<\/strong>: consolidate premium brand perception through exclusive events and targeted campaigns.<\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1920e5f elementor-widget elementor-widget-text-editor\" data-id=\"1920e5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Winning strategies<\/h3>\n<p>To realize these goals, we have implemented a well-articulated action plan:<\/p>\n<ul>\n<li><strong>Establishment of a U.S. subsidiary<\/strong>: <em>Casa Dolce Casa USA<\/em>, an autonomous company capable of handling sales, accounting and customer relations, was established.<\/li>\n<li><strong>Warehouse management<\/strong>: opening a warehouse with <em>pick-and-pack<\/em> service ensured fast deliveries (less than 48 hours), a key element for the U.S. market.<\/li>\n<li><strong>Distributor events<\/strong>: exclusive meetings were organized to strengthen ties with business partners.<\/li>\n<li><strong>Optimization of cash flows<\/strong>: oversight of accounting operations balanced costs and revenues between the Italian parent company and the U.S. subsidiary, improving overall profitability.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b34e5c elementor-widget elementor-widget-text-editor\" data-id=\"6b34e5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Successful events to consolidate the market<\/h3>\n<p>Events have played a key role in consolidating the distributor network and increasing brand awareness. Two high-impact examples: <\/p>\n<ol>\n<li><strong>Roadshow at Broadmoor Resort, Colorado<\/strong>: a four-day experience involving about 50 distributors and their families, with activities that included corporate presentations, gala dinners, leisure activities, and networking time.<\/li>\n<li><strong>Presentation of the new collections at the Contemporary Art Center in New Orleans<\/strong>: an exclusive event that emphasized Italian design and the uniqueness of the tiles, positioning the brand as a leader in the premium segment.<\/li>\n<\/ol>\n<p>Every detail-from location selection to agenda management to catering-was taken care of to ensure unique experiences.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a96517 elementor-widget elementor-widget-text-editor\" data-id=\"0a96517\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Extraordinary results<\/h3>\n<p>The actions taken have generated impressive results:<\/p>\n<ol>\n<li><strong>Sales growth<\/strong>: an increase from $2 million to $25 million in less than two years.<\/li>\n<li><strong>Optimized logistics<\/strong>: delivery time of less than 48 hours and a drastic reduction in customs problems.<\/li>\n<li><strong>Strengthened relationships with distributors<\/strong>: exclusive events and local support improved loyalty.<\/li>\n<li><strong>Leadership positioning<\/strong>: Casa Dolce Casa has become a benchmark for the high-end ceramics market in the US.<\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a3b30 elementor-widget elementor-widget-text-editor\" data-id=\"07a3b30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Lessons learned from this successful case<\/h3>\n<p>Expanding into the United States requires:<\/p>\n<ul>\n<li><strong>Strategic planning<\/strong>: understand the complexities of the market and define a clear plan of action.<\/li>\n<li><strong>Adapting to local dynamics<\/strong>: having a direct presence is essential to be competitive.<\/li>\n<li><strong>Qualified partners<\/strong>: relying on experienced consultants in the U.S. market can make the difference between success and failure.<\/li>\n<\/ul>\n<p>If you too are considering the U.S. for your business, <a href=\"https:\/\/gardaniconsulting.com\/en\/contacts\/\"><strong><span style=\"text-decoration: underline;\">contact us today<\/span><\/strong><\/a>; together we can create a concrete, customized plan for your success overseas.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230dff9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"230dff9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e01094a e-flex e-con-boxed e-con e-parent\" data-id=\"e01094a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2d887 elementor-widget elementor-widget-heading\" data-id=\"4f2d887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Project details<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a891240 elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a891240\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Establishment and management of the U.S. branch office<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Local US warehouse with fast logistics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Optimization of U.S.-Italian financial management.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From $2 million to $25 million in two years-a success story in the U.S.<\/p>\n","protected":false},"author":3,"featured_media":2010,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2111","case-history-post","type-case-history-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expansion of Casa Dolce Casa in the U.S.<\/title>\n<meta name=\"description\" content=\"Gardani Consulting supported Casa Dolce Casa in expanding in the U.S., increasing sales from 2 million to 25 million in two years.\" \/>\n<meta name=\"robots\" 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