Paolo Gardani
Marketing consultant for the US market
Paolo Gardani is a specialist in international marketing strategies for Italian companies wishing to expand and consolidate in the U.S. market, one of the most globally competitive and constantly changing.
With over 30 years of experience, he has supported numerous Italian brands in successfully facing the challenges of the U.S. market, guiding them through the economic, cultural and regulatory landscape of the United States.
He lived 10 years in the U.S., where he developed a deep understanding of local dynamics, the psychology of the American consumer, and effective marketing strategies to have concrete and sustainable results in the long run.
His approach is practical and focused: he helps Italian companies optimize their competitiveness in the American market through a process that starts with market research and continues with competitive analysis, brand positioning definition, and cross-cultural communication strategy.
Paolo’s goal is to lead Italian companies to success in the global market by combining an approach that is both regulatory, commercial and marketing with an innovative strategic vision.
Yes, I Did It!: Fare business in USA
Paolo Gardani's book
Yes, I Did It! is a practical resource for Italian entrepreneurs who want to conquer the American market.
In this book, direct experiences and concrete strategies that have enabled numerous brands to enter and establish themselves in the United States are collected.
From cultural challenges to marketing opportunities, Yes, I Did It! explores how to adapt one’s offer to the specifics of the U.S. market, optimize cross-cultural communication, and define a winning positioning strategy.
The book offers practical advice for addressing common difficulties and overcoming barriers that might hinder successful expansion.
Pietro Gardani
The bridge between tradition and innovation for the US market
Pietro Gardani embodies the new generation of Gardani Consulting, combining the freshness of 20 years with a competence and determination that set him apart.
With an innovative approach and tireless curiosity, Pietro boasts a deep knowledge of English, American slang and cultural trends, built through study, exploratory travel and direct immersion in the US business landscape.
Currently a student at ESCP Business School, Pietro is pursuing a bachelor’s degree in management with a focus on sustainability and will continue with a master’s degree in Global Supply Chain, an academic path that reflects his strong interest in two fundamental pillars of modern business:
- Sustainability, essential for building business strategies in line with U.S. and global market expectations.
- Logistics and supply chain management, a core competency for Italian companies wishing to deal effectively with the complexities of international trade.
Starting next year, Pietro will move permanently to the United States to strengthen Gardani Consulting’s presence directly on the ground-a move that represents another step forward in the company’s strategy, which combines Paolo Gardani’s 30 years of experience with Pietro’s youthful vision.
From a very young age, Pietro has gained experience in the field, participating in trade shows and strategic projects that have allowed him to combine theory and practice to support Italian companies on their path to overseas expansion.
