Strategic marketing
USA MARKET ANALYSIS
Market exploration and opportunity analysis
To successfully enter the U.S. market, a thorough understanding of the local context is essential. Market analysis in the U.S. makes it possible to identify the best positioning strategies, tailoring offerings to the specific needs and expectations of American consumers.
COMPETITIVE SCOUTING TRIPS
Direct study of competition in the U.S. market
Scouting trips provide a close look at sales practices, competitor strategies, and characteristics of the U.S. market. These trips help identify the best opportunities for product differentiation and competitive advantage by exploring trends and patterns of success.
FEASIBILITY AND BUSINESS PLAN
Financial planning for entering the U.S.
A feasibility plan specific to the U.S. market is essential for assessing risks, costs, and economic returns of expansion. A tailored business plan supports strategic decisions and solutions to raise the necessary capital, with clear financial goals for profitable expansion.
BRAND POSITIONING, SKU AND PRICING STRATEGY.
Defining a brand identity for the U.S. market.
Creating a strong brand identity for the U.S. market, defining clear positioning strategies, and identifying the most competitive pricing policies (SRP and wholesale). Stock Keeping Unit (SKU) management and value proposition aim to capture the attention of the American consumer by responding to market demands and trends.
Operational management
ADVISING ON INCORPORATION IN THE USA
Support in establishing a legal and operational structure in the U.S.
Support in the legal incorporation of a company in the U.S., ensuring compliance with local regulations and optimizing the corporate structure to maintain cost control and brand continuity.
COUNSELING FOR WORK VISAS IN THE USA
Assistance in the process of obtaining work visas
Complete management of the process of obtaining work visas for contractors and employees, facilitating entry into the U.S. market with full compliance with immigration regulations.
CORPORATE OFFICE MANAGEMENT IN THE USA<br>
Operational and administrative management of the branch office in the U.S.
Support in the management of the local office, from the selection of administrative staff to the day-to-day management of business operations, including tax activities.
RECRUITMENT AND SELECTION OF PERSONNEL IN THE USA
Recruitment of local talent with expertise in the U.S. market
Support in recruiting staff in the U.S., including sales agents and local associates, with a focus on expertise in the U.S. market to best represent the brand.
WAREHOUSE, LOGISTICS AND SHOWROOM MANAGEMENT
Supply chain optimization and sales space management
Assistance in warehouse management and logistics planning, ensuring efficient and timely distribution of products. Support in showroom care as well, for flawless and professional presentation of products.
Sales and production
NETWORK OF LOCAL DISTRIBUTORS AND PARTNERS
Building a reliable distribution network in the U.S.
Building a distribution network in the U.S., advising on the selection of local distributors and partners to ensure constant availability of inventory, technical support, and reliable logistics services.
FLAGSHIP STORE DESIGN AND OPENING IN THE USA
Design and management of flagship stores in the United States.
Support in the design and opening of a flagship store in the United States, creating physical spaces that represent the brand and allow for direct connection with local consumers.
IMPLEMENTATION OF LOCAL PRODUCTION IN THE USA
Start-up of production in the U.S. to reduce costs
Assist in opening production lines in the U.S. to reduce transportation costs, improve delivery times, and strengthen the company's competitiveness in the U.S. market.
