Optimizing Acquisition and Distribution Strategy in the U.S.
Florim Ceramiche SpA, a leading manufacturer of high-quality ceramic tiles, initiated an in-depth analysis of the U.S. market following the acquisition of TileCera Inc. located in Knoxville, Tennessee. The objective was to evaluate the investment opportunity and optimize TileCera’s distribution system, improving the competitiveness and effectiveness of ceramic tile distribution in the U.S. market.
Project activities
- Market analysis of tiles in the United States: a study of the dynamics between imports, exports and local production of ceramic tiles, with the aim of identifying market trends and growth opportunities in the industry.
- Evaluation of customs duties on ceramic tiles: analysis of the duties applied to different categories of tiles and stones to understand the economic impacts on distribution and import in the United States.
- Distribution of ceramic tile sales: identification of major ceramic tile chains and distributors in the U.S., analyzing their market strategies to optimize TileCera’s distribution network and improve its competitiveness.
- Logistics costs for distribution: analysis of transportation costs and logistics strategies needed to optimize tile distribution, considering the geographical concentration of sales.
- Warehouse efficiency assessment: study of TileCera’s 17 distribution centers to optimize logistics management, improving storage capacity and reducing operating costs.
This approach enabled Florim Ceramiche SpA to gain detailed insight into the U.S. tile market, supporting informed strategic decisions to improve the future of the acquisition of TileCera Inc. and the optimization of ceramic tile distribution in the U.S. market.
Project details
- US market analysis
- Import regulations in the U.S.
- Purchasing behavior of distributors in the United States.
- Key elements of distribution in the US market
